More than 97% of consumers between the ages of Planning makes perfect, so don't forget to have a comprehensive trade show checklist by your side. Social media is a big player online, but it also serves an important purpose in trade show marketing. You don’t need a giant budget, a super model, or a giant Ferris Wheel to create a post-worthy display. Plan For A Post-Worthy Trade Show Display. That means when someone posts about your business on Instagram, it’s likely it will also end up on Twitter and Facebook at least, and possibly other media, as well. Most shows now use a unique hashtag (#) to help attendees and exhibitors get connected and start. This should be your starting point in using social media for exhibiting. Included show name, year, and their company name in title, as well as featured products and booth number.Contact media outlets expected to attend the trade show as they might be more interested in It is likely many attendees will be busy emailing, texting and posting photos to their social media For example, aim to connect with individuals on the likes of LinkedIn, Twitter and Facebook, or give them. Example of Successful YouTube Pre-Show Promotion: The Rag Company. Figure 9 (below) shows our keyworded clips.įigure 9.X2 Status Update. It basically looks like a blue page with a little key icon. On the left in the Event Library, you're going to see a new keyword collection pop up. Now, you'll notice as soon as you keyword a clip, Final Cut Pro X adds a blue line near the top of its thumbnail to designate that it was keyworded. Or you can actually highlight another clip that's B-roll and just hit Ctrl+1 on your keyboard to tag it as B-roll. When you go to tag the next clip that's considered B-roll, you can start typing "b-roll" and it'll actually finish typing for you. So we'll start with Camera 01 and we're going to keyword this first clip as "b-roll." Once you hit Enter it's going to automatically populate the first selection below the keyword field, as shown in Figure 8 (below). We're going to keyword it just to differentiate the talking head from the B-roll. Adding a keyword in the Keyword dialogĪgain, this is a very simple project-a promo that consists of a talking head with some B-roll. Then type in your keyword, hit Enter, and Final Cut Pro X will add the keyword to the particular clip ( Figure 7, below).įigure 7.
Hit Command+K on your keyboard to bring up the Keyword dialog box. To begin keywording, highlight your first clip.
Down at the bottom of the Inspector, therere are also several different views you can toggle through to view all different types of metadata for your events ( Figure 6, below). You'll see several attributes and parameters in the Info tab. Once you're in the Inspector, select the Info tab ( Figure 5, below). To access existing or add new metadata to any clip, click the thumbnail in the Event Library to highlight it and then open up the Inspector. The more organized and accessible and familiar you are with your footage, the more easily your edit will come together. Keywording is a great method of organizing your footage. Let's face it: One of our major jobs as editors is the process of culling hours of footage to find the pieces that tell your story. But for larger, more complicated projects, the process of categorizing your footage with keywords is going to make your job so much easier as an editor. This particular project is pretty simple. It's the place where you do all your metadata and keyword tagging, which is one of the major things that sets Final Cut Pro X apart from any other NLE on the market. It's one of the key areas where Final Cut Pro X shines. To begin working effectively in Final Cut Pro X, you're going to want to learn your way around the Event Library (Figure 4, below). A Project is synonymous with a sequence or timeline in Final Cut Pro 7-it's an area where you're going to assemble your edit.
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